• <b>We know how successful companies think, sound, and act, and we want you to be one of them.</b>

    We know how successful companies think, sound, and act, and we want you to be one of them.

    Performance Business Design collaborates with businesses of less than $10 million to help increase profits using a structured approach. We start by assessing your business performance and then work to improve, in our 12-Area Performance Check, the weak areas. These are the 12 areas we've determined are the biggest contributors to business success. The result is your business performs at a higher level and your profits increase. Our goal is to see them increase 10%.

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  • <b>“Vision without execution is hallucination” – Henry Ford</b>

    “Vision without execution is hallucination” – Henry Ford

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  • <b>Our goal is to see your profits increase 10%.</b>

    Our goal is to see your profits increase 10%.

    We assess your Business Performance Score and then collaborate with you to bring it to a higher level.

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  • <b>Our security analysts can increase the value of your company.</b>

    Our security analysts can increase the value of your company.

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  • <b>We work with businesses of less than $10m including startups.</b>

    We work with businesses of less than $10m including startups.

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How to Appeal to Gen Z in Your Social Media

What is Gen Z?

The latest generation is Gen Z. They are the generation that is growing up after the Millenials. Incidentally, the government doesn’t designate official ages for a generation. Rather, such a designation is garnered over time until there is a general concensus on what that generation should be defined as. That said, Gen Z is presently defined as anyone being born between the mid-1990s and early 2000s. Or roughly, 15-25, to use round numbers.

What Influences Gen Z to Buy?

Gen Z has a different psychographic than the other generations, including millenials. I’m here to talk about how they judge the company producing the product as well as the product, and what you can do as a marketer in your social media to further your appeal.

The Baby Boomers were materialistic during their acquisition days. Their mindset is often to buy the product that makes the most sense, has the right price, conveys the proper status, and so on. Notice that nowhere in these criteria is anything pertaining to the manufacturer.

Gen Z, on the other hand, does want to know about the manufacturer. They may ask “What is the seller and/or manufacturer doing for the good of society?”, “Is the manufacturer a business we trust?”, “Does the manufacturer have a good reputation in the eyes of society?”.

The Good News and the Bad News

So the bad news is you can no longer just produce products with a blind eye to societal good. If you’re motivating instinct has been to produce the maximum profits for your stakeholders, with little to no instincts to directly benefit society other than by introducing your profit, then you may lose traction with Gen Z.

But the good news is that once Gen Z likes you for what you are doing, their loyalty to you is likely to be higher than in past generations. The other good news is that this is new research and a new generation. So, you have a competitive advantage right now to start doing what this young generation is after: doing good for society and than letting everyone know about it.

What You Can do to Further Your Social Media Marketing

I leave it to you to determine what “do good for society means”. Admittedly, you may be better equipped than this author to make decisions in that arena which are creative and appropriate to you. What I’m suggesting here is:

  • In your Editorial Calendar add posts for what you are doing for society
  • Include photos of entities you are doing good for
  • Include letters, articles from others stating the good you are doing for others
  • Mention the strides you are making to furthering your impact with society
  • Mention the resources you’ve committed towards furthering society, be they in terms of money, time, or staffing.


Social Security Needs to Invest in the Stock Market

Social security has issues. Cutbacks to it are expected to begin in 16 years and recipients are forecast to receive only 3/4 of what they expected. So you can imagine my shock to find out that the Social Security Fund is precluded from investing in stocks! I’m a Chartered Financial Analyst, the highest certification for investment management and valuation. Many years ago, stocks were considered risky and bonds safe. Also, back then it was expected there would always be sufficient workers to self-fund the social security fund. Hence, there was no reason to take much risk at all. So back then investing in bonds made sense.

Since then, however, things have changed. Starting about 10 years ago or more, bonds became almost as risky as stocks. To the extent that they aren’t viewed as safe; rather, they are viewed as having different investment characteristics than stocks. Which is why even the youngest investor, with the longest time frame, should still be invested in bonds.

So just how bad has the Social Security fund underperformed most investors? Stocks have returned 49%, while Social Security has returned only 17%. A 50/50 blend of stocks and bonds would have performed better than that, while still being viewed as conservative.

Why Don’t Smaller Businesses Have Mission Statements?

Hello.

Corporations Have Mission Statements but Smaller Businesses Don’t

Every week I meet with the heads of publicly held corporations and they all have a Mission Statement. I also analyze smaller businesses, private ones, including Mom & Pops. And none (well almost none) have a Mission Statement. Why is this?

Why do Smaller Business Lack Mission Statements?

The quick answer is “Who Knows?”. But it’s not hard to take some educated guesses. Before I give those guesses, let me define mission statements. In our performance enhancement strategy Your Mission Statements are Impressive, we discuss the merits of 5 mission statements, including the traditional Mission Statement. Here, I will use Mission Statement to denote the traditional one, and mission statements to denote the class of 5 possible types of mission statements. Incidentally, those 5 are Mission Statement, Profile Statement, Corporate Mantra, Vision Statement and Statement of Social Values. But we won’t be going into those.

Why Should Smaller Businesses Have Mission Statements?

For a few reasons smaller businesses should have mission statements.

  • Much of the time your customer doesn’t know what you can do for them. Having a mission statement helps clarify why you are in existence for them
  • Your competitors don’t have them. You’ll immediately seem special compared to the rest.
  • You increase your Corporate Presence. In general, people trust larger companies better than small ones. Since large companies have mission statements and small ones don’t, the logic is simple
  • It helps you grow. At Performance Business Design we never say small business. Thinking small results in stagnation. Thinking big can result in growth. So, acting as the larger businesses do will help you become large yourself. Similar to “think and act like a skinny person will help you lose weight”.

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